Digital transformation · UX · data

Heidi Lindenskov Róadóttir

I work with digital transformation through data, UX and automation – often in messy, real-world settings like children’s book clubs, sports clubs and cultural institutions.

Cand.IT Digital Transformation · Data & UX
Data analysis & visualization Interaction & critical design Automation & RPA

Projects

Selected bachelor and master level work spanning NLP, sports analytics, critical design, tangible interaction and RPA.

RPA in Barnabókaklubbin – automation of membership processes

RPA in Barnabókaklubbin – Automation in a Children’s Book Club

2025 · Cand.IT, semester project · Digital transformation & RPA

Barnabókaklubbin is a Faroese children’s book club with fragmented systems and highly manual administration. This project investigates how RPA can reduce repetitive work while respecting human judgement.

Critical design explorations around the sunflower lanyard

Det man ikke ser – Critical Design on the Sunflower Lanyard

2025 · Cand.IT, semester project · Critical & speculative design

Investigating how the sunflower lanyard for hidden disabilities is interpreted in public space — and how it can both support and stigmatise.

LumiBreath interactive breathing lamp

LumiBreath – Interactive Breathing Lamp

2024 · Cand.IT, semester project · Tangible interaction

Physical-digital lamp that uses light and motion to guide breathing and support calmness and emotional regulation.

EchoGuide accessible museum companion prototype

EchoGuide – Accessible Museum Companion

2024 · Cand.IT, semester project · UX & accessibility

Audio-based museum companion improving accessibility for visitors with visual impairments and other needs through inclusive interaction design.

Knowable Trustpilot review insights dashboard

Knowable – Trustpilot Review Insights

2023 · Bachelor project · NLP / R

Analysing the text behind Trustpilot star ratings using sentiment and topic modelling to reveal richer patterns in customer experience.

Data visualisation for Brøndby IF football analytics

Brøndby IF – Data-Driven Football Analytics

2022 · Bachelor, semester project · Sports analytics

Expected Goals modelling and performance analysis based on match event data to support more data-driven tactical decisions.

Other projects

Selected work outside my core coursework — storytelling, facilitation and physical artefacts. This section is filterable using the same categories as the main Projects section.

Sensory workshop at Roskilde Festival

Sensory Workshop — Roskilde Festival

2025 · Workshop · Participation & agency

A participatory workshop developed as a continuation of our work on the sunflower lanyard, inviting participants to take ownership of the symbol through personalisation.

Faroese children’s puzzle

Faroese Children’s Puzzle

2025 · Physical artefact · Design for children

A 3D puzzle combining Faroese language, illustration and tactile interaction — exploring learning-through-play through physical engagement.

Still from documentary At liva við tí

At liva við tí — Documentary

2015 · Documentary film · 10:17 min · Faroese

A documentary following two women with contrasting experiences of death — loss through cancer and survival after suicide attempts — exploring how grief and trauma are lived.

Spin the Bias — interactive wheel about systemic bias in healthcare and data

Spin the Bias — Interactive Wheel

2026 · Interactive prototype · Critical design / data storytelling

A playful wheel-of-fortune–style interactive that explores how structural bias can show up in healthcare systems, data practices, and decision-making. Designed to feel “random” — until repetition reveals patterns.

Math Maze game showing a player navigating a maze

Math Maze — Learning Game

2026 · Web game · Learning through play

A small browser-based learning game for children (ages 7–9) where each move through a maze requires solving a simple math problem. The project explores how playful interaction can support basic arithmetic practice.

Education

An overview of my educational background within data, design and digital transformation.

2024–2026

Cand.IT in Digital Transformation – Roskilde University

Specialisation in digital transformation, UX, design, digital infrastructures, automation and organisational change.

2021–2023

Bachelor in Data Analysis – Copenhagen Business Academy

Focus on quantitative methods, statistics, modelling, data interpretation and building data-driven insights.

2019–2021

AP Degree in Marketing Management – Copenhagen Business Academy

Studies in marketing, communication and business, combined with an interest in digital tools and analysis.

If you’d like a more detailed CV or have any questions, I’d be happy to hear from you.

Contact

Feel free to reach out about projects, or roles where you need someone who can bridge data, design and organisational perspectives.

You can also contact me directly via my email or LinkedIn.